What your data isn't telling you:
report, the martech space is currently valued at $52 billion, with the potential to reach $100 billion. Their report goes on to say that “Driving this growth is data, and more specifically, the realization from marketers that expertise in data leads to actionable insights which drives a greater ROI and provides more control.”We quickly reached a stage where the supply of data as an insights resource has exceeded our knowledge, tools and comfort level.
As the martech category continues to grow, the solutions to our data quandaries are multiplying, and companies need to consider what’s right for their business. Here’s what they should think about when weighing those solutions: - How well the software aligns with and solves for the mission of the department using it: Innovation projects and product tracking require very different technology and approaches
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
KPMG to pay $50 million for using stolen data, exam fraud: U.S. SECKPMG LLC has agreed to pay a $50 million penalty over allegations former staffer...
Read more »
French drugmaker Sanofi, Google to use data tech for innovationsFrench healthcare company Sanofi has teamed up with Google to work on innovation...
Read more »
Oil prices fall for second day on weak economic dataOil prices were falling for a second day on Tuesday, after more signs that globa...
Read more »
India to review data storage rules that irked U.S. tech firmsIndia to review data storage rules that irked U.S. tech firms by AdityaKalra ManojGulnar
Read more »
Facebook employees don't love Mark Zuckerberg as much as they used to, new Glassdoor data showsZuckerberg fell out of Glassdoor's top 20 CEO ranking for the first time, although his employee approval rate remains high.
Read more »
Facebook's ambitious cryptocurrency plan greeted by wall of regulatory and data concernsGlobal watchdogs and top U.S. Congress members are calling for oversight of a digital asset being launched by Facebook and roughly two dozen other stakeholders.
Read more »