Microsoft's Activision fight with FTC turned up a Blizzard of docs: Here's your summary
[PDF], while somewhat dated now, reveals Microsoft's expectation that it will be unable to make inroads in the Google Play and Apple App Store ecosystems and suggests more resources should go toward supporting a browser-based gaming experience – something of a contrarian view given past repudiations of webs apps by the likes of Facebook.
It says,"Our initial approach for iOS and Android centered on a native application distributed through each platform's mobile store, as is typical. However, Apple and Google clearly recognize the financial and ecosystem importance of gaming and have put policies in place that impair our ability to distribute and operate xCloud via a native application in their mobile stores. Despite continued dialog, a resolution through commercial negotiations, or otherwise, does not appear imminent.
With regard to its iOS and Android Plan for Xbox Game Pass – a cloud gaming subscription service that in 2020 could not be distributed through Google Play or Apple's iOS App Store – Microsoft said,"we are focused on accelerating our browser-based efforts across multiple fronts." But a year later, Xbox Game Pass was available on Android and there's hope the European Digital Markets Act will force Apple to be more accommodating to cloud gaming services as well.[PDF] from Microsoft Gaming CEO Phil Spencer, paints a dire picture of Microsoft's mobile gaming prospects.
He wrote,"First, we are exactly like Polaroid. We are core gaming which isn't growing its TAM [total addressable market] while mobile gaming MAU [monthly active users] is growing WW [worldwide] at a significant rate (like digital photography was growing.
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