The food world now has its own scammer docuseries. Here's what you need to know before watching Netflix's BadVegan, which tracks the spectacular downfall of Pure Food and Wine
Matthew Kenney and Sarma Melngailis in 2005. Photo: Paul Hawthorne/Getty Images Tomorrow, the food world gets its own scammer docuseries. Netflix will release Bad Vegan: Fame. Fraud. Fugitives, which arrives courtesy of director Chris Smith, whom you may know from projects like Tiger King and Fyre: The Greatest Party That Never Happened.
Who ran this glamorous raw-food mecca? When it opened, it was a collaboration between chefs Matthew Kenney and Sarma Melngailis — a couple at the time — with funding from restaurateur Jeffrey Chodorow. When Kenney and Melngailis broke up in 2005, she bought out his stake in the restaurant.・Matthew Kenney had opened the Upper East Side restaurant Matthew’s in 1993, which got him on Food and Wine’s best new chefs list in 1994.
・Alec Baldwin is an actor, writer, and producer who is — let’s say this as charitably as possible — no stranger to scandal; Hilaria Baldwin is a yoga instructor and entrepreneur with a controversial Spanish accent. Melngailis’s staff was increasingly alarmed by what seemed to be Strangis’s influence, and also — more crucially — by their missed paychecks. Melngailis failed to make payroll five times in 2014, according to reports, closed the restaurant temporarily in the winter of 2015 when the staff walked out, reopened with new investors, and then closed permanently that spring. By the end, she’d transferred more than $1.
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