Else is situated in the seven-storey Lee Rubber Building, one of Kuala Lumpur’s iconic structures from the 1930s.
It had become a somewhat dilapidated commercial building, and had a sprawling Popular bookstore on the ground floor and tuition centres above before the owners of Else took over.
All this speaks to Chen and Perez’s mission to create a globally-connected, locally-rooted hospitality brand. It’s also their philosophy of how people travel today writ large. There are linen robes from local sleepwear brand Lulla, Dyson hairdryers and amenities from Singapore’s Omno. A “welcome kit” upon arrival includes a chill-out Else Spotify playlist, lavender sleep mask from social enterprise The Asli Co, and a hand-dyed tote bag by sustainable fashion brand MUNI. Suites also offer the Morning Coffee Machine – a barista-designed coffee maker that uses specialty coffee capsules.
Else also has a small gym , a sunken “living room” area and a business space for meetings. A library on the second floor is in the process of having its local book collection fortified, while a minimal Gratitude Space is ideal for quiet prayer or meditation. On the roof, you’ll find plush sunbeds and a saltwater infinity pool.
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