What you need to know about the worrying social media “trend”.
“Buccal fat is a fat mass located on either side of the mouth, between facial muscles,” says reconstructive and plastic surgeon,. “Everyone has it, but it’s more prominent in some people than others.” It is the pad of fat which sits just under your cheekbones and above your jawbone – if you have a fuller face, chances are you may have more buccal fat.It is a procedure which involves surgically removing the buccal fat in the cheek, usually under anaesthetic.
It has also been around for a long time. “My personal view is that it can be a really good operation for the right candidate,” says plastic surgeon,, president of The British Association of Aesthetic Plastic Surgeons. “But what worries me about any ‘trend’ is that people jump on a bandwagon because it’s being talked about a lot on social media – or the media in general.
Many, including Dr Cavale, blame social media and its many filters for the surge in conversations around the procedure. “I classify this type of surgery with some of the other ‘trend’ surgery that has done the rounds over the past few years – ie fox eye lifts – which again, has been fuelled by social media.”It depends who you ask. Speak to any well-respected plastic surgeon and most will say it has its place, but concurrently it should not be viewed as a trend.
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