Usher and Beyoncé were the two most impactful artists on Super Bowl Sunday this year -- what will it mean for their respective catalogues?
Usher performs onstage during the Apple Music Super Bowl LVIII Halftime Show at Allegiant Stadium on Feb. 11, 2024 in Las Vegas.Sunday still put plenty of pop superstars on prominent display — most notably, veteran pop&B icons Usher and Beyoncé.
Usher of course performed as the halftime headliner at Super Bowl XLVIII, running through 15 minutes of his biggest hits with assists from guest-star collaborators like Lil Jon, Alicia Keys and will.i.am. And Beyoncé not only starred in a Super Bowl ad punning off her reputation for “breaking the internet,” she went on to basically do just that once again, with the announcement of her much-anticipated, and the release of two country-flavored advance cuts, “Texas Hold ‘Em” and “16 Carriages.
5. Of course, there was another longtime pop star besides Ush and Bey who dominated headlines on Super Bowl Sunday. Since she’s now the only one of the three who hasn’t, give your prediction: Will Taylor Swift ever headline Super Bowl halftime?: Yes, Taylor Swift will absolutely do the Super Bowl halftime show someday, but I don’t think that day will come any time soon. The pop superstar is at an all-time zenith in her professional career, with signs only pointing further up for her future.
So if and when her own live schedule becomes a little less hectic, and maybe after she’s spent a little less time reflecting on her past than she has over these past few years of album re-recordings and Eras revisitings — let’s say around the turn of the next decade — I imagine she’ll probably want to put a checkmark next to this all-timer qualification. By that point, it’ll probably be one of only a precious few she has left.
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