Being able to iterate, learn, measure and react quickly to users' needs is critical to success. Too few are getting it right.
expected to generate a stunning US$935-billion in revenue in 2023. The Apple App Store has 1.96 million apps available for download, while there are 2.87 million apps available for download on the Google Play Store. Over and above this, there are hundreds of thousands of apps being developed and used privately by companies all over the world.
It may seem like a simple proposition: people need my service, so I will give them an app to make it easier for them to access that service. You could have the best app on the planet, but if nobody is downloading and using it, all the time and money invested into its development is wasted. In mobile app development, a one-size-fits-all approach does not work. Every business has different needs, and the app needs to be built with these in mind. In far too many cases, those business requirements translate into apps that miss the mark for users, either in terms of how easy they are to use or what kind of resources are needed to run the app.
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