EXPLAINER | What is Weverse, 'super app' joined by Ariana Grande?
Artists on the app - which is owned by entertainment firm HYBE - write posts, livestream and sell merchandise.
Pop star Ariana Grande is joining Weverse, a superfan platform owned by HYBE, an entertainment firm that manages K-Pop phenomenon BTS.Weverse is an app that specialises in interaction between artists and fans. Artists on the app write posts, livestream and sell merchandise. HYBE described Weverse as a"super app" that also offers machine translation in 15 languages.
Released in 2019, the app had more than 10 million monthly active users on average in the third quarter of 2023, according to HYBE. Nine of 10 Weverse users are international.Grande will join the app after signing a partnership with HYBE America, the entertainment firm said on Friday, without providing further details.HYBE America, which also manages Justin Bieber and The Kid LAROI, will also continue cooperation with Grande's cosmetics brand R.E.M Beauty, the company added.
Japanese pop duo Yoasobi, who attended a state dinner at the White House with Prime Minister Fumio Kishida in April, also opened their channel on Weverse earlier this month.
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