What is 'dark data'? How digital information is quietly sapping energy

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What is 'dark data'? How digital information is quietly sapping energy
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Digitalization generated 4 percent of the total greenhouse emissions in 2020.

Using our calculations, a typical data-driven business such as insurance, retail, or banking, with 100 employees, might generate 2,983 gigabytes of dark data a day. If they were to keep that data for a year, that data would have a similar carbon footprint to flying six times from London to New York. Currently, companies produceThe rapid growth of dark data raises significant questions about the efficiency of current digital practices.

You can even make a start yourself by deciding which photos and videos you no longer need. Every file stored on the Apple iCloud or Google Photos adds to your digital carbon footprint.

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