Alessandro Michele’s eccentric vision rocked the fashion world but also changed beauty, forever altering the way make-up and fragrance are bought, sold, and enjoyed.
, the one-time accessories designer introduced a full range of make-up – lipsticks, mascara, face powder – that nodded to the same aesthetic. It was sleek and sexy courtesy of glossy black Fabien Baron-designed packaging that was tipped in gold and embossed with the house’s interlocking G logo, a nod to what its press release described as “powerful femininity with a modern edge”.
The products weren’t immediately removed from shelves, of course. Gucci’s cosmetics are produced through a licensing agreement, first with P&G Prestige and now with Coty. Licensing contracts typically have a start and end date, so once that initial contract ended, the products were not replenished. That process was complete by May 2019 when Michele, following his resounding runway success, turned his vintage-loving attention to lipstick.
that nods to Old Hollywood, and that arrived in a retro floral wallpaper-print bullet. “The idea is to create a humanised point of view, however strange,” Michele toldBeauty, and on the side of buildings in select cities as part of Michele’s Gucci Art Wall project. “But the strangeness is human, so it’s beautiful.”
In my two-decade career covering beauty, “strangeness” had never been evoked in beauty marketing materials before. Michele’s merry band of beauty muses were similarly refreshing. Glen Luchford’s gauzy film for Gucci Bloom – Michele’s first original fragrance pillar – starring the photographer Petra Collins and the model-turned-actor Hari Nef alongside a heavy-fringed Dakota Johnson burst onto the Internet with a novel perspective and a Portishead soundtrack.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Eric Wynalda - Everyone in America will buy a Newcastle jersey tomorrow if that happensEric Wynalda - Everyone in America will buy a Newcastle jersey tomorrow if that happens nufc
Read more »
TikTok user makes 'Irn-Bru flavoured boiled egg' in unusual experimentA TikTok user has shared a video showing what happens when two peeled boiled eggs are left overnight in the fridge in a cup of Irn-Bru, and the results are amazing.
Read more »
Shazam star Zachary Levi addresses DC recasting rumours'I'm Gucci.'
Read more »
The 31 Best Beauty Products Of The Year, According To Vogue’s Beauty TeamThese are the stand-out products given the seal of approval this year by British Vogue’s team of expert beauty editors, including a viral fragrance and an affordable hair strengthener that banishes split ends.
Read more »