Bernard Marr is a world-renowned futurist, board advisor and author of Generative AI in Practice: 100+ Amazing Ways Generative Artificial Intelligence is Changing Business and Society. He has written over 20 best-selling and award-winning books and advises and coaches many of the world’s best-known organisations.
the Artificial Intelligence Act, the European Union is about to bring into force some of the world’s toughest AI regulations.
If you run a business that operates in Europe or sells to European consumers, though, there are some important things you need to know. Here are what stands out to me as the key takeaways for anyone who wants to be prepared for potentially significant changes.Ukraine Has Developed 15 Kinds Of Long Range Strike Drone And Has Sortied Them Against Russia s Oil Industry
In order to do that, the EU has prohibited the use of AI for a number of potentially harmful purposes. Those specifically listed include:· Biometric classification to infer political and religious beliefs or sexual preference or orientation.· Remotely identifying people via biometrics in public places
This is an area where we will have to wait for more guidance or information on how enforcement will be applied to understand the full consequences.Aside from the uses deemed unacceptable, the act breaks down AI tools into three further categories – high, limited and minimal risk. The act covers transparency in two ways. First, it decrees that AI-generated images must be clearly marked to limit the damage that can be done by deception, deepfakes, and disinformation.
It’s important to note, though, that even smaller businesses building bespoke systems for niche industries and markets could, in theory, be affected by this. Unlike the tech giants, they may not have the legal firepower to argue their way in court, putting them at a disadvantage when it comes to innovating. Care should be taken to ensure that this doesn’t become an unintended consequence of the act.
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