Like it or not (and sometimes it should be liked), politicians have become celebrities
When Americans go to the polls these days, no matter what election they are voting in, be it for the Senate, governor, Congress or local government, they end up voting for or against Donald Trump.
But a delicately pursued strategy of using Ramaphosa to be the face of the ANC electoral campaign is probably the only way to achieve the electoral win he needs. Until now, the needs of the party have always come first. Hardworking cadres avoided the limelight and any pursuit of personal profile was frowned upon
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