Summer 2023 had plenty of box office bombs, with the biggest flops of the season offering vivid warning signs for Hollywood.
Call moviegoers Electric Light Orchestra because right now they're realizing that "summer came and passed away, hardly seemed to last a day." Though the summer 2023 box office isn't technically finished, with only a handful of days in the last season, the state of the summer's box-office seems certain . Summer 2023 appears poised to just miss the $4 billion mark for the entire season, a threshold every single summer moviegoing season passed starting in 2007.
A bunch of multiverse shenanigans and attempts to pluck nostalgia for Michael Keaton’s Batman couldn’t save The Flash, which proved too impenetrable for general moviegoers. By contrast, the top 10 films of the summer were intriguingly dominated by titles that required minimal pre-release knowledge to enjoy, like Barbie, Oppenheimer, and even the leggy Elemental. Even the expansive multiverse-oriented Across the Spider-Verse provided clear reasons for why The Flash became the dud of the season.
Back in January 2011, Brandon Gray of Box Office Mojo observed that the then-upcoming slate of 2011 tentpoles would deliver more fourth and fifth installments in individual franchises than ever before. That feels borderline quaint now considering we’re on Fast X and summer 2023 delivered two separate installments in the DC Extended Universe, which spans well over ten movies. As an entire year, 2011 delivered $10.1 billion, the lowest yearly haul between 2009 and 2019.
'Asteroid City' and 'Past Lives' Had Successful Arthouse Releases Summer 2023 was also yet another reminder that the idiotic approach from arthouse studios of releasing their titles right away into 300-400 theaters just doesn't work. There was once some logic to this process when arthouse studios were trying to release movies theatrically during the pandemic when New York and Los Angeles movie theaters were closed. In 2023, though, this strategy makes no sense.
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