What Apple’s new ‘Switch to iPhone’ campaign gets right... and wrong

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What Apple’s new ‘Switch to iPhone’ campaign gets right... and wrong
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Apple just released a few videos to convince people that switching to the iPhone is a good idea.

KUALA LUMPUR, Aug 7 — Who can forget the early 2000s’ Apple “Switch” campaigns. The “Get a Mac” videos were hilarious and memorable and certainly proved effective in getting more people on the Mac.

The messaging is also fairly succinct; keeping to clear, simple benefits and not just drowning potential users in feature lists. An iPhone is ridiculously easy to sell and its resale value holds for far longer than any Android phone.

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