A Wharton professor had AI chatbots work on a business project for 30 minutes — Bing wrote 1,757 words in under 3 minutes, and ChatGPT wrote code to build an entire website
, to work on a business project in an experiment he documented on his Substack. The task specifically was to market the launch of an educational game.. In 30 minutes it: did market research, created a positioning document, wrote an email campaign, created a website, created a logo and 'hero shot' graphic, made a social media campaign for multiple platforms, and scripted and created a video.
First, Mollick asked Bing to look up the educational game in question to teach itself about the product. He then told Bing to create an email marketing campaign to promote the game. In just 2 minutes and 40 seconds, Bing spat out 4 emails totaling 1,757 words and 7 pages, which Mollick writes were"all correct" and"pretty good." Bing also wrote a social media campaign when prompted, including posts for Facebook and Twitter.
To build a website for the game, Mollick turned to ChatGPT, which produced HTML code for a launch announcement page, though he notes GPT-4 "ran very slowly" on this task, so it went a few minutes past the half-hour limit. "I am sure humans could have done better, but they could not have been as fast," Mollick wrote of his experiment."And that, I think, is both the problem and the opportunity."
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