A funny new TikTok trend may have a big, white, problematic undertone. Historians weigh in.
, which push young men down the ‘traditional values’ rabbit hole by connecting them to an idolized fictional past.”That big “empire” mentality has carried over into so many things men today—willingly or not—consume.“I think the market for men leans into the masculine and the strong dude mentality,” Cohen says. “There is absolutely no need for bourbon-scented body wash or brands like Viking or Naked Armor to convince men to wash themselves.
McKenzie Wark, a professor of culture, media, and gender studies at the New School, agrees. “The dominant culture always did [promote a patriarchal society], but increasingly there’s media for men that does not even negotiate with what the place of women in their world is supposed to be. It’s an infantile masculinity that can’t deal with the presence of women as autonomous beings,” she says.
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