Home-based businesses have joined the throng of pizzerias opening up in 2024, to feed an appetite for Italian cuisine.
As a matchmove supervisor in a London-based visual effects firm, the 46-year-old helped to bring Hollywood blockbusters like Avengers Endgame , Black Panther and Man Of Steel to life by conjuring up otherworldly landscapes, spaceships and laser beams.
Home-based businesses like theirs have joined the throng of pizzerias opening up in 2024, all clamouring to feed an insatiable appetite for Italian cuisine here. Married couple David Shen and Sheralyn Tay, both 43, host private dinner parties at their Housing Board flat in Yishun on Fridays and Saturdays. Dinner consists of eight pizzas for six guests, or 12 for a group of 10, though they keep a couple extra on standby in case of big appetites. They charge $100 a person.
The 52-year-old got his culinary start in 2019 with Casa Nostra, an Italian private-dining experience at his East Coast condominium. According to him, it is the easiest way to enter the food and beverage scene because of the minimal investment required. The brothers’ passion project started out as an experiment within their family. Later, it expanded to the East Coast Road neighbourhood. Once word got around, the rest of Singapore wanted a slice too.
“It’s a different kind of excitement and satisfaction. Here, I get to see the happiness on people’s faces when they receive their pizza. I never got to see how people reacted to my work when I worked in visual effects.” So they decided to make their own. They borrowed a pizza oven from a friend, procured two 25kg bags of Italian flour and got to baking.
“It started as a joke, but felt really natural. We’ve been cooking for a long time together and thought that if people were keen to eat, we should just give it a shot,” he says. Ms Tay adds that with full-time jobs, they want to keep things manageable and meaningful. “I just love feeding people, and connecting with them over food is very satisfying. Doing it on our own turf also allows us to do it on our own terms, which is nice.”Ms Jenna Ding has moved her private-dining business, Wala Pizza, to Boon Keng.
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