The perils and hypocrisy of rainbow capitalism this Pride Month; & more in the latest Weekend Reading:
“ during Pride Month. While companies have the platform to raise awareness about LGBTQ+ issues, rainbow capitalism risks reducing queer identities to a passing trend or slogan. A more genuine way to celebrate pride month is by including LGBTQ+ individuals on all seniority levels in workplaces.
“Many companies prefer to bring out ads online during the pride month for promotional purposes, but if we may ask them- how many of them hire queer individuals? How many are not doing labor rights violations? Starbucks has been known for underpaying the employees and union busting, how can a company like that claim to be inclusive by mere ads ?” says Meghna Mehra, a member of the All India Queer Association .
Major corporate houses in India have been at the forefront of campaigns fostering LGBTQ+ inclusion. According to the first ever global analysis done by the Boston Consulting Group on how companies are treating members of the community, more and more Indian companies are adopting a no-discriminative inclusion policy. This includes some of the marquee names of India Inc like Reliance Industries, Mahindra and Mahindra, Godrej and Tata Steel.
But ironically, the same corporations are reportedly simultaneously functioning as a major source for donations and electoral bonds to a political party which has often been under the scanner due to its policies and bills against the LGBTQ+ community, according to reports. The hypocrisy is not limited to India. Corporates across the world that are eager to wave their flags during June, support anti-gay and homophobic politicians via donations. According to a report by Forbes, nine of the biggest, most LGBTQ-supportive corporations in America gave about $1 million or more each to anti-gay politicians in the last election cycle.
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