Grocery delivery startup Weee! is pursuing a new funding round that would value the company at or above $3.5 billion
that have expanded quickly over the past two years. But in several respects, Weee! stands apart. It focuses on specialty items, like pink pineapples and pandan jelly that you aren't likely to find at most grocery chains. Also, its deliveries are timed to arrive at least a day after placing an order, rather than the minutes-to-hours timeframe that companies including Instacart, Gopuff and Jokr target.
But the company now has a broad range of Asian grocery offerings including Japanese, Korean, Filipino and Indian food, competing with chains like 99 Ranch. It's more recently expanded into Hispanic groceries, which the company is doubling down on via its current growth plans, according to people familiar with the matter.
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