Burger King's Impossible Whopper is set to take over America. But, can it compete with the real thing?
plant-based Impossible Whopper nationally,Restaurant Brands International CEO José Cil told Business Insider on Wednesday that the test sparked positive response more quickly than the chain anticipated, with both new and loyal customers ordering the Impossible Whopper.
"We're not doing this for a quick pop," Cil said."We think this is a new category that we can build on for the long haul. We think that plant-based burgers and other products will continue to be part of our business for the long term." In late April, Cil told investors that he found it"really difficult to distinguish between the Impossible Whopper and the original Whopper." With the chain hoping to win over loyal customers and meat eaters with the new menu item, the similarities between the original and the Impossible Whopper are a major selling point for Burger King.
This week, Business Insider decided to put Cil's review to the test at Restaurant Brands International's Investor Day in New York City. The company was serving both the Impossible Whopper and the original Whopper, so we decided to try each.At first glance, a veteran Burger King customer could tell the difference between the Impossible Whopper and the original Whopper.
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