Welfare minister Lindiwe Zulu said her department opted to launch its own over-the-top platform as it can’t afford mainstream media’s airtime prices.
The Department of Social Development’s free-to-use streaming platform — DSDTV — launched on 27 July 2023, and by 6 September, it had accumulated over 500,000 “hits”.of the National Council of Provinces, said her department opted to launch its own over-the-top platform as it can’t afford the price of airtime offered by third-party service providers.
“It is common knowledge that third-party service providers need to generate revenue and are governed by editorial independence.” “The government’s policy on communications guides that between 1% to 5% of the department’s budget should be allocated to fund communication,” she said. “The R81,250 spent on the channel compared to the R17 billion just in July 2023 is a drop in the ocean,” said Zulu.
GCIS is government’s public relations arm. It captures and shares government-related media content, including press releases, speeches, cabinet statements, and photos and videos of important events and officials.We signed up for and tested the Department of Social Development’s streaming service to find out what it is like.
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