Shell has around 25,000 branded gas stations in the United States according to the internet and for International Women’s Day, which is today, they are putting themselves out there in a big, big way. For today and today only, Shell will be changing the branding on exactly one of those gas stations to reflect a new initiative they’ve launched called “She Will,” “She’ll” for short. Do you see what they did there?\n
Shell has around 25,000 branded gas stations in the United States according to the internet and for, which is today, they are putting themselves out there in a big, big way. For today and today only, Shell will be changing the branding on exactly one of those gas stations to reflect a new initiative they’ve launched called “She Will,” “She’ll” for short. Do you see what they did there?
She Will sounds exactly like the kind of dystopian nightmare it is, wherein a giant corporation that is part of an industry which is largely responsible for the current climate hellscape we’ve found ourselves in, attempts to repurpose some punny feminism in an effort to virtue signal their benevolence.
While there haven’t been any specifics released about how Shell plans to inspire the female leaders of tomorrow exactly, beyond adding an impossibly small apostrophe to a San Dimas gas station sign, they’ve certainly been celebrating themselves regarding the progress they believe they’ve made at their company in supporting women. The number of women in leadership positions at Shell skyrocketed fromthey report, and for the second time in the history of the company a woman has been named CEO.
Apparently, in addition to the San Dimas signage, the company also planned to change the branding on its social media accounts to reflect She’ll for the day, and release the video below, although as of now that hasn’t happened. It’s understandable, considering that as soon as news broke that Shell was becoming She’ll the entire internet rose up to say SHUT UP YOU’RE RUINING THE PLANET, and we haven’t heard much since.
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