We finally know who is brewing that 'anti woke' Ultra Right Beer. UltraRightBeer wokeness BudLight craftbeer
As we derided pitchman Seth Weathers–a man who criticized other men for drinking beer only weeks before he launched a beer brand in order to take advantage of conservative ire at Bud Light–we observed that it was difficult to tell whether Ultra Right Beer was a genuine product, or a spot-on piece of parody. Or as we put it:
Granted, it’s hard to say with total certainty that Ultra Right Beer isn’t simply a clever bit of precisely on-the-nose satire, because if you saw the commercial below with no other context, surely you’d assume it was a piece of sarcastic comedy from a late night TV talk show.
There was no denying it was one of the more obvious grifts we’ve seen, yet another product taking advantage of consumers on the American right wing who are all too happy to proudly hand over their money whenever someone presents them with another thing to buy with Donald Trump’s face on it. Weathers doesn’t even try to hide his charlatanism; this is the same guy who was selling “Let’s Go Brandon” wrapping paper for Christmas.
Still, the obvious question persisted for beer geeks: Who did Weathers convince to actually brew Ultra Right Beer for him? From the start, the product was described as being produced in “northern Illinois,” which led to a scavenger hunt to determine which brewing company would want to work with this brand. That hunt eventually turned up many references to Quad Cities brewery Bent River Brewing, which Ultra Right Beer reportedly was claiming would serve as its brewing partner.
Now, we seemingly have an answer from Weathers himself: “Northern Illinois” is out, and Georgia is in. The beer, assuming it ever actually gets made, will be produced at a Lawrenceville, Georgia company called
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