Before Amazon was the top player in the ecommerce space, it was Jeff Bezos's 'famously unprofitable company', as he said in an exclusive 2000 BBC Newsnight interview.
Amazon was once Jeff Bezos's "famously unprofitable company", as the former CEO said in an exclusive 2000 BBC Newsnight interview. Nearly 25 years on, the ubiquitous company has become one of a handful of companies in the world valued at over $2 trillion.
Despite the company's early and drastic success, Amazon still felt a major shock from the dotcom crash of the early 2000s Twenty-four years after the interview, and 30 years after Amazon's start, Vine can still remember many aspects of the interview – and Bezos. "I had some hostile questions," Vine tells In History. "And he just batted them away. Never, ever broke a sweat, literally."
Four years after the site's launch, Amazon became the biggest online sales platform in the world, expanding its offerings to other goods, such as electronics, toys and appliances. By the end of the millennium, Amazon. Jeff Bezos was even named the 1999 Person of the Year by Time Magazine, who labelled him the "king of cybercommerce"., some people had their doubts about the company.
Bezos astutely leaned into the company's losses to gain future traction in the market. Though the company was hit hard by the eventual dotcom crash, its forward-facing, customer-first strategy helped Amazon escape the harshest effects.
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