South African Tourism hopes the streaming giant's new Made in SA collection of films, doccies and series will fuel international tourists' wanderlust
The Oscar-winning documentary 'My Octopus Teacher' has international viewers yearning to visit SA to explore the country's nature and wildlife, according to Netflix's Cultural Affinity Study. File photo.Hands up if you’ve ever wanted to snap a selfie in front on the famous New York fountain featured at the start of every episode of? You’re not alone.
The shows we watch have the potential to influence which places we add to our bucket lists and thus drive tourism, confirms Netflix’s Cultural Affinity Study. The global content streaming service conducted a survey with its subscribers in Canada, Germany, the US, the UK, Brazil and France. According to the results, respondents were 3.1 times more likely to make Mzansi their top travel destination after watching SA shows.
What’s more, the type of content they streamed influenced their reasons for wanting to visit the rainbow nation.which is set in Cape Town, were keen to explore our country's monuments and landmarks, while those who'd streamed the comedyNature and wildlife were the main drawcards for viewers of
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