The 2024 edition of Watches and Wonders Geneva promises to be the biggest yet, with 810,000 square feet of exhibition space, up 15 percent from 2023.
He said fair organizers were “very positive” ahead of the upcoming edition, which runs from April 9 to 13 in Geneva.
Now in its second fully physical edition after the pandemic, Humair said organizers had learned from previous editions and from the criticism leveled against the fair’s predecessors, Baselworld and SIHH. For independent labels, the price per square meter is 1,800 Swiss francs, down from around 2,650 Swiss francs in 2018. “That means that for approximately 40,000 Swiss francs, those independent maisons can access the retailers and journalists of the entire world,” he said.
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