Charities can use social media to engage in campaigning and political activity so long as they abide by the rules, the regulator said.
It follows a formal consultation, which ran in the first three months of the year, and will “support the commission to regulate this high profile and fast paced area in a fair and balanced way”, he added.
RSPB chief executive Beccy Speight said she did not approve the post and it did not go through “normal protocols”, as she declared the charity was “not entering politics”. “We have opened a regulatory compliance case to fully assess this information and to determine our next steps.” These include that the political activity “supports their purpose and is in their best interests”, and that charities must remain independent and not give their support to a political party.
Mr Latham said in a statement accompanying the latest guidance: “There are many benefits to using social media, which can be an effective tool for campaigning, communicating with the public and reaching new and existing supporters.
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