Boris Johnson's £46 million 'Get ready for Brexit' campaign didn't actually help people get ready for Brexit
Boris Johnson spent tens of millions of pounds on a Brexit preparedness campaign which did not actually make the public better prepared for Brexit, the UK's official spending watchdog has found.
Johnson's government budgeted a total of £100 million for a public billboard, newspaper and social media campaign, promoting Britain's then planned exit from the European Union on October 31 2019. The plan was the most expensive of four options considered by the government, with the least expensive option being simply to do nothing.
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