Watch Super Bowl 2023 ads and trailers: more ‘Caddyshack’ and ‘Clueless’ than crypto
This year’s Super Bowl advertisers are riding a wave of nostalgia, judging from the spots and teasers that have been released in advance of Sunday’s big game.
In ad after ad, an array of companies and brands are highlighting artists and athletes from the past or celebrating some of our favorite movies and TV shows from decades ago. Remember “Caddyshack”? But the blast-from-the-past theme doesn’t end there. E-commerce company Rakuten Group Inc. RKUNY takes us back to the 1995 movie “Clueless” in a Super Bowl spot. The ad even features Alicia Silverstone, who starred in that movie.
In other cases, the nostalgic theme is more about the artist. For example, Sarah McLachlan, the singer-songwriter who first made her mark in the 1990s, appears in an ad for Busch beer that plays off her commercials in support of the Society for Prevention of Cruelty to Animals.
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