Unlike last year, don't expect to see many spots hawking crypto companies, especially after the FTX collapse.
When it comes to this year’s crop of Super Bowl ads, it seems like “Caddyshack” has taken the place of crypto.
Instead,... When it comes to this year’s crop of Super Bowl ads, it seems like “Caddyshack” has taken the place of crypto. Instead, it’s largely an array of traditional companies and brands — think Budweiser and Doritos. And they’re often leaning heavily into movies or pop-culture heavyweights from decades ago to get their message across.
But the blast-from-the-past theme doesn’t end there. Rakuten RKUNY , the e-commerce company, takes us back to the 1995 movie “Clueless” in a Super Bowl spot. And the ad even features Alicia Silverstone, the movie’s star.
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