SPONSORED | Being renowned for busting rhymes and blazing a trail as an entrepreneur may be regarded as mutually exclusive, but Tebogo “ProVerb” Thekisho has shown that entertainers can also be savvy entrepreneurs.
Tebogo Thekisho realised he could not make a living from his music and media career forever, so he devoted himself to"personal growth and development". Picture: SUPPLIED
The transition from hip-hop artist to entrepreneur was motivated by the need to reposition himself as a brand and to create a safety net for life after the limelight, he said. Growth often means making sacrifices and shedding attributes of the old self, Thekisho said."The downside to personal development is that you have to rebrand yourself, and this exercise is often met with resistance. Part of rebranding means making hard decisions and shedding a lot.
"An entrepreneur should be focused on developing and evolving because the world is changing so fast. You may be dominating in your space and be an industry leader today, but if you're not constantly developing yourself and evolving, you are running the risk of being left behind by shifting trends and getting caught in that space and becoming a one-trick pony.
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