WarnerMedia has buttoned up the services of one of its key programming executives — Kevin Reilly — as it faces a monumental task of building a successful streaming service.
WarnerMedia expanded the purview of Kevin Reilly, who oversees TNT, TBS, TruTV and programming for a planned streaming service.
Stankey hopes to have a test version of the service operational by year’s end. The service, which plans to compete with Netflix, Amazon Prime and Disney+, is expected to include such hits as “Friends,” “The Big Bang Theory,” and “West Wing” and films from the legendary Warner Bros. film studio. “We’ve combined the creative vision, iconic brands and full content portfolio of WarnerMedia with the global reach, capabilities and direct consumer relationships of our parent company AT&T,” Stankey said during a presentation to advertisers in New York.
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