Warner Music Launches WMX, a Services Division for Artists, Labels and Brands
has announced the launch of WMX, a services division that is intended to connect artists with fans and amplify brands. The new division includes a rebranded WEA commercial services & marketing network, as well as the company’s media & creative content arm.
The announcement also states that WMX reaches a “connected, culturally curious audience of music lovers totaling more than 249 million monthly unique visitors.” This is driven by the company’s owned media, which include Uproxx, the youth culture & music destination; Songkick, the live music app; and HipHopDX, the hip-hop media platform. In addition, WMX ranks as a top five video media company for 18-34 audiences in the U.S.
Commercial Services, helmed by Elsa Vivero, General Manager / Executive Vice President, Global Commercial Services, WMX;Artist & Fan Experiences, headed by Danielle Lee, President, Warner Music Artist and Fan Experiences, WMX;Audience Strategy, managed by Scott Cherkin, SVP, Audience Engagement, WMX.
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