The multi-year supply agreement includes catch-up viewing of ‘Game of Thrones,’ ‘Friends’ and ‘The Big Bang Theory’ on the Crave streamer.
Terms of the multi-year deal were not disclosed, but it comes ahead of Bell Media and other Canadian broadcasters shopping for new and returning TV series at the Los Angeles Screenings, usually via long-standing output deals with the major studios.
The Hollywood studios tend to shop their TV series to top Canadian broadcasters as middlemen via lucrative output deals, while choosing to distribute their film and TV content elsewhere internationally direct to consumers. The latest deal with Warner Bros. Discovery builds on a 2019 agreement with Bell Media with Warner Bros. International Television Distribution to bring HBO Max original programming to Canada.
With the latest expanded studio deal, Bell Media is assured of a steady supply of popular American programming to retain cable and streaming subscribers amid cord-cutting and changing viewership habits in the Canadian market. American film and TV fare is essential to private Canadian broadcasters as they save their best linear TV and streamer slots to U.S. studio content, while relegating homegrown TV series to the margins of their grids.
“Bell Media is committed to providing Canadians with the most compelling content, and this deal, which secures the biggest titles on screens today, does just that,” Karine Moses, senior vp of content development and news for Bell Media, said in a statement. Warner Bros. Pictures movies included in the latest studio deal includes pay and post-pay window rights forAnd library films in the agreement includeRival Canadian broadcaster Corus Entertainment has its own pricey content deals with U.S. studios, including ones with
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