Paid loyalty programs are all the rage in the restaurant and retail worlds
Joseph Einhorn scrolls items on his $1,000 a month exclusive shopping app called Long Story Short, for moneyed power shoppers looking for ultra rarities, Tuesday, March 5, 2024, in New York. At Chuck E- Cheese, the family entertainment and pizza chain, the price is $7.99, $11.99 or $29.99 per month.
“If they’re seated earlier than other people or there’s a special line for them at the registers, then they feel they're special," Folkes said. “It makes them feel that there’s a stronger link or a bond between themselves and the company.”Prime juggernaut with a paid loyalty program that will cost $49 a year between April 7 and May 18, and $99 annually thereafter.
Mark Kupferman, the company’s chief insights and marketing officer, said the program offers good value for repeat customers at a time when families paying higher costs for basic necessities may feel financially stretched. Members get speedier shipping and a $120 credit for recurring deliveries. Hive also plans to tag them for priority treatment to ensure their inquiries or orders are dealt with first.
“We are like a concierge,” he said. “We can get you anything and will be a buffer between you and wherever it has to come from.”
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