The tool, available in the Walmart app on iOS devices, works with more than 1,400 products.
shoppers can now use virtual try-on across 1,400 makeup products, ranging across blush and bronzer, eye shadow and lip products from Revlon, E.l.f. Cosmetics, NYX Professional Makeup, Black Radiance, Wet ‘N Wild and more.
Thus far, engagement in the beauty category with the technology has surpassed that of other lifestyle categories. “That is proof that there is an inherent need for help in this space,” Kiper said. “That’s also proof that it’s just a fun thing that our customers do think about: filters, other social media platforms. There’s a kind of gamification behind this that we’re going to tap into and look if we can push further, but we’ve been pleased with the engagement.
“The customer needs and wants it. If you think about the problem to solve, it’s about personalization and figuring out what works for you anywhere you want. We talk about it being the closest Walmart store for you to use in your pocket,” he said.
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