We wanted to capture the experience of playing on Sunbet.co.za - one that makes you feel truly alive.'
We wanted to capture the experience of playing on Sunbet.co.za — one that makes you feel truly alive.'
Despite performing in high-energy scenes, Lebo remains in a constant state of boredom—until he experiences the newly rebranded Sunbet.co.za platform, where he truly comes alive.The ‘Come Alive’ advert, brought to life under the creative direction of Ogilvy SA and filmed at one of Sun International’s visual spectacles, Sun City, is a visual and narrative spectacle.
SunBet’s Chief Marketing Officer, Justin Palte, explains the campaign’s vision: “We wanted to capture the experience of playing on Sunbet.co.za — one that makes you feel truly alive, infusing every moment with a sense of adventure. By partnering with Vuyo Dabula, we’ve encapsulated the essence of excitement that defines our brand. Grant De Sousa from They Films truly brought this vision to life in an epic way.
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