ARCHIVES: VROOM WITH A VIEW: The road ahead: Motoring trends in 2022
What will the weather be like on the 23 August next year? It’s impossible to know in a system as complex and chaotic as that of the climate.
Sales volumes are taking a battering, but this does not represent demand. Dealers can sell everything they can get their hands on, and there’s not a discount in sight. This is likely to continue into 2022. As much as some dealers don’t like it, in the long run it is likely to be better for customers to enjoy the price certainty they’re used to with e-commerce and other luxury brands. You don’t play off three different iStores for the best price when buying an iMac, and motor manufacturers would like customers to feel the same way about their new VW Golf. It does all make sense, but in the short term it might feel like RRP is a bit steep.
Despite my earlier comments on the usefulness of data at the moment, it’s nevertheless interesting that, in the UK in November, battery electric car sales grew 110% year on year and made up 20% of the market. Including plug-in hybrids, plug-in cars are now 30% of the UK market. It’s no longer the thin end of the wedge, really. It’s going to grow exponentially.
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