Voters like both Sunak and Starmers polices – but most want ‘change’

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Voters like both Sunak and Starmers polices – but most want ‘change’
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Sunak's 'defensive strategy' appears to be working while Starmer's plans to control spending are also popular

Sunak's 'defensive strategy' appears to be working while Starmer's plans to control spending are also popular

Robert Struthers, head of polling at BMG, said: “Looking at the range of policies announced just prior to or in the first week of the campaign, Labour’s policies have a broader appeal overall. Of the 13 policies we tested, five of the top six are part of Labour’s first steps for government. Particularly popular are Labour’s policies on antisocial behaviour, NHS appointments, and a border security command.

“This suggests Starmer may have some work to do to communicate his agenda as the campaign develops, but as it stands, lack of clarity is not proving a hindrance to their election chances.

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