.VogueUkraine is taking its first steps into the metaverse by partnering with the NFT marketplace The Dematerialised (DMAT) to highlight the work of three designers: Bevza, GUDU_official and Ienki Ienki.
. All three brands will showcase their designs in Paris on 28 September during fashion week, before those physical garments are translated into NFTs, which will be able to buy via DMAT.
“Vogue UA is not limited to geography – we are now wherever Ukrainians are,” says editor-in-chief Philipp Vlasov of the motivation behind the project. “This drop in collaboration with DMAT is our first endeavour in the metaverse, where we intend to establish a strong presence.” Further launches of clothes and accessories by emerging and established Ukrainian designers will follow.
Shoppers who purchase the NFTs are invited to share how they style the virtual pieces on social media, tagging @vogue_ukraine, whichThe Bear Michlin jacket by Ienki Ienki.Ukraine team was scattered when Russia invaded the country in February 2022.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Best of Riccardo Tisci’s Burberry—As Seen in the Pages of VogueAs Riccardo Tisci takes his leave from Burberry, here's a look back at the Italian designer’s work for the British heritage house.
Read more »
Gwyneth Paltrow on Turning 50: ‘I’ve Earned My Wrinkles’Happy birthday GwynethPaltrow! To celebrate her 50th birthday, the actor turned wellness mogul sat down with Vogue to reflect on this milestone.
Read more »
Doja Cat Accused Forever 21 of “Stealing from Small Businesses”The brand tells Teen Vogue they “sincerely regret” the situation.
Read more »
Anna Wintour’s Feud With Her Protégé Is Turning Condé NastyIn this week’s edition of Confider, we reveal the cold war among top Vogue icons: Anna Wintour and her protégé Edward Enninful. Which Devil in Prada will win out?
Read more »
'Worn Out' Tells the Story of Fast Fashion's Fall From GraceFormer 'InStyle' and Teen Vogue editor Alyssa Hardy spares no detail in her new book that reveals the dark underbelly of our current clothing binge.
Read more »
Walmart enters the metaverse with Roblox experiences | CNN BusinessWalmart has entered the metaverse.
Read more »