Group revenue up 6.6% as lower prices lead to a surge in data use in SA
Vodacom Group CEO Shameel Joosub at the company’s annual results presentation at Vodacom World in Midrand. Picture: FREDDY MAVUNDA
In total, across all its markets, including Tanzania, Mozambique and Lesotho, it has a subscriber base of 117-million. The company connected more than 2-million customers during the quarter, contributing to a 6.6% growth in group revenue to R23.6bn, with data usage in SA surging amid price cuts. “The trick from a mobile operator’s point of view is to cut prices in way that they gain the most elasticity,” Short said. This means if an operator cuts prices, the subscriber ends up using more data, with the net effect being little change to the amount of rand spent by the subscriber, he said.
Vodacom group CEO Shameel Joosub said on Tuesday the operator would continue to pursue a price transformation strategy and would continue its discussions with the Competition Commission over the issue of data prices.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Vodaphone’s Ghana unit to fall under Vodacom managementVodacom will take responsibility for the West African unit alongside others including Tanzania, Mozambique, DRC and SA
Read more »
Driving via Pretoria North Poort has become nightmare | Pretoria NewsDriving in and out of Pretoria North via the Poort has become a daily nightmare for motorists and commuters alike. pretorianews
Read more »
Market data — February 6 2020Market data including bonds, unit trusts and fuel prices
Read more »
STEPHEN CRANSTON: Fund managers vested with broad mandates add value to pension fundsThe view that fund managers are good at picking stocks but should steer clear of asset allocation decisions has turned out to be untrue
Read more »
China film industry's 'bleak winter' deepens as virus adds to censorship woesCinemas across China have closed as part of efforts to curb the outbreak and the premieres of seven expected blockbusters scheduled for the Lunar New Year holidays.
Read more »