Vittorio Assaf's journey from stockbroker to international restaurant mogul is a testament to his entrepreneurial spirit and unwavering dedication. He founded Serafina Restaurant Group with Fabio Granato, after a serendipitous experience at sea sparked their desire to create the perfect Italian dining experience.
Vittorio Assaf 's journey to becoming a restaurant mogul began unexpectedly, while he was stranded at sea. He was a stockbroker before moving to the United States and opening his first restaurant, Café Condotti, with his friend Fabio Granato . Their shared experience of being lost at sea, dreaming of the perfect pizza, fueled their ambition to create a restaurant dedicated to Italian cuisine.
Assaf and Granato set sail on their entrepreneurial journey in 1995, founding Serafina Restaurant Group and opening their first location on New York's Upper East Side. What started as a small venture quickly blossomed into a global empire, with Serafina restaurants now gracing cities across the globe, including New York, Turkey, Israel, India, and Japan. Beyond Serafina, Assaf's culinary ventures encompass Brasserie Cognac, Frinella, Tokugawa, and Serafina Venezia, showcasing his diverse culinary interests. He remains a prominent figure in the food industry, sharing his insights and experiences through interviews and public appearances. Assaf's entrepreneurial journey has also been marked by personal life events, including a divorce from his wife Charlotte Bonström. Despite the separation, he maintains a close relationship with his two children. Assaf's public profile has also seen him linked to other individuals, including model Aoki Lee Simmons, daughter of model Kimora Lee Simmons and music executive Russell Simmons. The relationship garnered attention in 2024 when photos of them together went viral. Vittorio Assaf's story is one of resilience, ambition, and the pursuit of culinary excellence. His success is a testament to his unwavering dedication and his ability to turn a shared dream into a global reality
Vittorio Assaf Serafina Restaurant Group Entrepreneur Italian Cuisine Restaurant Empire Culinary Journey Fabio Granato
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