VIP+ partnered with TrailerParkGrp to assess the companies best placed for the connected TV revenue boom. Who came out on top?
to assess consumer sentiment regarding which companies are positioned to succeed in this space. To see how all the brands vying for a share of platform revenue performed, as well as seeing the data among 18-40 and 41-66 demographic cuts and the barriers to making subscriptions that fuel platform revenue,Amazon has the strongest ratings across four of the five metrics VIP+ and Trailer Park identified as key to being used by consumers for platform revenue.
Netflix is ranked second among the 32 companies Trailer Park’s survey measured for trust and willingness with which to share and store credit-card informationand fourth for being prepared for the future . Most important, Netflix is ranked first for subscribing directly to a streaming service. At first glance this isn’t surprising, it being an SVOD, but it does suggest that the company could position itself as a gateway to other — niche — services which themselves are positioned as additions to major streaming services and reap a rich platform revenue reward.
Google is the only company aside from Amazon and Netflix to see over half of those surveyed by Trailer Park Group say they trust the brand. It also performs better than all brands other the aforementioned duo for all metrics, save for subscribing to services directly, where it is also behind Disney and Hulu.
Honorable mentions go to Samsung, Microsoft, Apple and Disney, which also performed well in VIP+’s consumer insights but trail Amazon, Netflix and Google in platform revenue potential. The key takeaway from this data is that, Roku aside, the companies likeliest to reap the greatest rewards from subscription video-driven platform revenue are global tech firms.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
New Halo TV Series Trailer ReleasedA new official trailer for the Halo series on Paramount+ has just been released. The series is set [...]
Read more »
New this week to TV, streaming and more: 'Deep Water,' Charli XCX and 'WeCrashed'This week’s new releases include a Charli XCX album release, an erotic thriller on Hulu starring Ben Affleck and Ana de Armas, and a series about the rise and fall of the business WeWork.
Read more »
New this week to TV, streaming and more: 'Deep Water,' Charli XCX and 'WeCrashed'This week’s new releases include a Charli XCX album release, an erotic thriller on Hulu starring Ben Affleck and Ana de Armas, and a series about the rise and fall of the business WeWork.
Read more »
New mayor of occupied Ukraine city urges Russias TV for 'true information''Today we have an acute shortage of reliable information,' said Danylchenko, who was appointed by Russian forces after their occupation.
Read more »
URBAN AGENDA: Courts Become New Battlefield for Housing Crisis - New York Amsterdam NewsNew York City housing court is literally bursting at the seams just two months after the COVID-era eviction moratorium was lifted. Court data shows a wave of 18,000 new eviction filings so far this year on top of a backlog of 200,000 pending cases.
Read more »
Russia installs new mayor in Ukrainian city, says adjust to 'new reality'Galina Danilchenko is a known Russian sympathizer amongst politicians in the Melitopol region.
Read more »