A study of gamer behavior finds they shy away from gay characters, regardless of their strengths
I like video games because they give me choices that I don’t have in real life. When I want to feel like a princess, I choose Peach in Mario Kart. If I want to fight like Bruce Lee, I can choose Marshall Law in Tekken.
In Overwatch, players can choose between 32 avatars that have different appearances and skill sets. As an additional marketing highlight, Blizzard regularly updates the background stories of these characters. Their stories have no effect whatsoever on the game; they don’t change the characters’ skills or appearance. Still, these stories are so important for the fan base that they influence Overwatch in another way.
Interestingly, instead of choosing Soldier: 76, several players chose the only other LGBTQ character in the game: a lesbian called Tracer. Though Soldier: 76 had previously been assumed by most to be straight, Tracer had been openly gay since the game was published.
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