Victoria’s Secret is reinventing its annual show with a documentary that it’s billing as every bit as spectacular as the ones of old – there might even be wings.
Convincing people of Victoria’s Secret’s new agenda of female empowerment is where the VS20 comes in. Supriya Lele, who brings her Indian heritage to bear on her draped designs, sees synergies between her own brand and Victoria’s Secret. The VS Collective member Paloma Elsesser, whose voice can be heard in the teaser video the company is releasing today, has walked Lele’s London runway.
The Victoria’s Secret call took Bubu Ogisi by complete surprise. “To be honest, I kind of ignored it,” said the designer with a laugh. “My pieces are not really that fixated on lingerie, so I was a bit confused. But for this World Tour they’re experimenting, and the core element in my work is experimentation. So I thought, okay, it would be an amazing idea to confront how they normally create, and how we can edit or modify or change that structure.
Note that Ogisi said goddess, not “sex goddess”. So, will the Victoria’s Secret World Tour be sexy? “Yes, absolutely,” said Martinez. But with a caveat. “We are looking at it through a female lens.” The main difference between the Victoria’s Secret Fashion Shows of old and the World Tour of 2023 would seem to be that women won’t just be objects for the delectation of viewers, they’ll be subjects too – the makers, each one with a different point of view about what’s sexy.
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