ViacomCBS Plans 'House of Brands' Streaming Service, Boosts Cost Savings Target

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ViacomCBS Plans 'House of Brands' Streaming Service, Boosts Cost Savings Target
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ViacomCBS is planning a 'House of Brands' streaming service drawing from both sides of the recently recombined company and said revenue for its domestic streaming and digital video business amounts to about $1.6 billion annually. Details:

ViacomCBS has made it official, unveiling a new streaming service drawing from both sides of the recently recombined company.

Management, led by CEO Bob Bakish, further shared a new target for the merger synergies of $750 million, compared with the original guidance for at least, plus revenue synergies in such areas as distribution, advertising, content licensing and streaming.

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