Elon Musk is forcing blue checkmarks on popular X users less than a year after he allowed people to hide them.
Elon Musk is removing the ability for X Premium users to hide their blue checkmarks, once a Twitter status symbol turned into a shameful receipt of payment for boosted posts, according to a notification sent to users on Thursday. “The hide your checkmark feature of X Premium is going away soon,” read a notification sent to X users on Thursday night. “Tap to manage your X Premium features.” X’s blue checkmarks have changed quite frequently in the last year.
While blue checks were once a highly regarded mark of internet fame, it’s now a sign of support for the platform’s controversial, billionaire owner. The feature to hide blue checkmarks was originally introduced in Aug. 2023. The policy aimed to encourage people to buy X Premium without the shame that came with its blue checkmark. However, the “hidden status” feature is soon going away, presumably less than a year later.
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