Verano cannabis cultivation takes root in massive ex-retail space as legal industry gears up

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Verano cannabis cultivation takes root in massive ex-retail space as legal industry gears up
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Verano's grow facility in Branchburg, N.J., is housed in a 120,000 building that used to house a Walmart store that closed in 2018

Behind the beige walls of this former 120,000-square-foot Walmart store in Branchburg, N.J., blooms an emerald green indoor cannabis farm for multi-state operator Verano Holdings Corp.

Verano currently operates three adult use dispensaries in New Jersey in Neptune Township, Elizabeth and Lawrence Township. When approaching the building from the parking lot, a fragrant smell is detectable. It doesn’t smell skunky like burning cannabis at a rock concert at all. The aroma is more like fresh cut grass or a type of flower, which is what consumable cannabis is made from.

Walls inside the building break up the former retail space into separate growing and processing rooms. In the grow rooms, the baby plants grow into bigger plants with potent, THC-laden buds on the flowers in lines of three vertical rows with LED lights and automatic feeding systems. The valuable resin comes from stress in the plant and its effort to protect itself, while harnessing energy for reproduction that never actually takes place because male plants are kept away to preserve the potency of the female, Cabeza said.Nowadays, most customers prefer more flowery strains while others prefer more sour flavors like diesel.

Overall, the cultivation portion of the business has been building up in each state as adult use sales come on line.

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