All of the net proceeds for Gianna Bryant’s shoes will also be donated to their Mamba and Mambacita Sports Foundation.
“I am also grateful that Nike and I will work together to establish a youth basketball center in Southern California that will share the Mamba Mentality with youth athletes for generations to come,” she continued. “I know this is an inspiring moment for my husband and daughter’s global fans, and I am very appreciative of each and every one of you!”
On Thursday, Nike also announced the first new shoe from the partnership, the Kobe 6 Porotro “Mambacita Sweet 16,” which honors Gigi, who would’ve turned 16 this May. “Kobe Bryant means so much to so many of us, not just NBA fans but globally beyond the game,” John Donahoe, president and chief executive officer at Nike, said in a statement. “His impact in growing the sport, particularly encouraging women and young people to pick it up, endures as one of his deepest, lasting legacies. Together with Vanessa, we hope to honor Kobe and Gigi by championing a new generation for many years to come.
The NBA legend’s endorsement line with Nike ended last April. At the time, Vanessa Bryant mentioned on her Instagram that she hopes to continue the partnership.
South Africa Latest News, South Africa Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
Kobe Bryant's estate and Nike reach new long-term deal; Gianna shoe series to be launchedThe Kobe Bryant estate reached a new deal with Nike nearly a year after Bryant's initial endorsement deal with the company expired.
Read more »
Vanessa Bryant reaches new deal with Nike honoring Kobe Bryant's legacyVanessa Bryant has reached a new deal with Nike which will create apparel honoring the legacy of her late basketball legend Kobe Bryant and his daughter, Nike announced Thursday.
Read more »
Nike and Kobe Bryant Estate to resume partnershipNike is expected to once again release Kobe Bryant products as the Lakers legend's estate and the shoe giant agreed to resume partnership. MORE:
Read more »
Kobe Bryant's estate and Nike reach new long-term deal; Gianna shoe series to be launchedThe Kobe Bryant estate reached a new deal with Nike nearly a year after Bryant's initial endorsement deal with the company expired.
Read more »