The recent Altron CMO Roundtable brought together South African C-level marketing executives and Heads of Marketing.
The recent Altron CMO Roundtable brought together South African C-level marketing executives and Heads of Marketing to discuss the impact of data, analytics, and AI on precision marketing.
– Participants were concerned about the lack of transparency from media partners like Google and Meta. This is being addressed by upskilling existing professionals and engaging in strategic partnerships where appropriate. In the short-term, embedding predictive analytics into campaign planning helps free up valuable time for high-level objectives.
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